Retail Entertainment
Retail entertainment is the answer to a question every physical retailer is asking: why would a guest come here instead of ordering online? The answer isn’t better product display or more efficient checkouts. It’s an experience that can’t be replicated on a screen. Live programming, character moments, activation events and immersive environments that make the space worth the visit. We build that through the combined capability of RWS and ted.
What Retail Entertainment Delivers
The difference between a retail destination and a retail experience is what happens inside. Retail entertainment doesn’t mean putting a stage in the corner. It means designing the entire space so that entertainment is woven into how guests move through it.
Live Programming and Activation
We design and operate the live layer: branded character experiences, in-store events, seasonal programming and guest interaction moments that create memories guests associate with your brand. From a single flagship to a multi-location rollout, the live programme is designed to scale.
Entertainment-Led Environment Design
ted brings entertainment design methodology to physical retail. The floorplan, the dwell zones, the sensory environment and the activation spaces are designed together from the start. Retail entertainment isn’t an afterthought in the design; it is the design brief.
Production Capability
We produce the elements that make retail entertainment work: costumes, scenic props, branded installations and technical systems. With over 100,000 sq ft of studio space in New York and London, production happens in-house. You receive a finished environment and programme, not a brief handed to a separate vendor.
Seasonal Refresh
Retail entertainment that never changes stops driving repeat visits. We build seasonal programming and environmental refresh into long-term relationships. Every visit gives guests a reason to return.
Trusted by the World’s Leading Brands
- 1M+ live moments delivered every day worldwide
- 8,000+ performers and technicians placed annually
- Clients include Warner Bros., Lionsgate and Vera Wang
- Named Agency of the Year at the 2025 Sports Technology Awards
Common Questions
We already have a strong in-store team. Would retail entertainment replace what they do or add to it? We add to it. Our role is to design and operate the live and experiential layer that your in-store team doesn’t have the production infrastructure to build themselves. Your team runs the store. We run the entertainment programme that makes the store worth visiting.
How do you measure whether retail entertainment is working? The clearest signals are dwell time, return visit rate and social sharing. We design the live programme around creating moments guests want to photograph and share. From concept to opening, we build measurement into the brief. No entertainment layer built on hope.
Let’s Make Your Store Worth the Visit
Tell us your brand, your spaces and what you want guests to feel. We’ll build the retail entertainment programme around it.
