Iberostar

When Iberostar wanted to create a wave of change with their Star Camp program, they called on the experts of children’s entertainment. RWS Global developed an all new children’s program that incorporated popular characters, Star and Starkey, while introducing some new friends of the ocean.

This programming delivered an educational message of conservation, with custom songs and more. Star Camp Kids was also designed with ROI opportunities in mind, providing Iberostar the opportunity to monetize the program with enhanced experiences, merchandise and food and beverage opportunities.