Bluey x CAMP

In 2024, RWS Global entered a long-term, exclusive partnership with CAMP, The Family Experience Company, to power the national expansion of its IP-driven immersive retail experiences. Known for its unique “store with the magic door” concept—where families enter secret, hidden experiences behind a door in each retail location—CAMP needed a partner with end-to-end expertise in Destination Design and Live Entertainment. RWS Global now leads the full creative process—design, fabrication, installation, scripting, casting and operation—for IP-based experiences like Bluey, The Little Mermaid, Encanto and Trolls. Additionally RWS Global supports the development of bespoke merchandise and is helping to launch new locations around the US and Internationally.

By combining creative design, full-scale production and theatrical performance with CAMP’s imaginative retailtainment model the collaboration sets a new benchmark in family entertainment—bringing beloved stories to life behind every magic door and delivering unforgettable, joy-filled moments for families nationwide.