View Boston is the city’s preeminent observatory experience
July 19th, 2023

View Boston Redefines City Exploration with Breakthrough Innovative Technology

The immersive experience atop the Prudential Center brings the city to life with state of the art sensory technology

Boston, MA (July 19, 2023)View Boston, the latest marvel atop Boston’s renowned Prudential Center, offers an unparalleled experience that fuses breathtaking panoramic views with state-of-the-art technology. Combining innovation with tradition, this reimagined space ushers in a new era of observation, boasting a multitude of captivating tech elements such as projection mapping, LED touchscreens, and a ViewPrint itinerary with data-collecting microsites that transport visitors into a world beyond imagination.

The elevator ride to the top is an extraordinary experience that truly makes guests feel like they’re moving up through the clouds to floor 52. Within the elevator, 14” x 15” TSI Samsung screens encircle the interior, accompanied by a 2.1 sound system that immerses visitors in a captivating ascending and descending video. Once they reach floor 52, guests will find Virtual Viewers offering an augmented landscape spanning 360 degrees, enabling them to explore Boston through a dynamic interface adorned with animations and illustrations. As easy as scanning the ticket barcode, every guest can create their ViewPrint digital itinerary throughout their visit, which serves a microsite directly to their phones.

Moving down to the 51st floor Cloud Terrace, the Big Picture Selfie experience captures live photos of guests up close, only to zoom out and simulate a view from thousands of feet away, ensuring an unforgettable memory. On floor 50, Boston 365 showcases a spectacular 50-foot wide projection mapped 3D model of the city, brought to life by 32 Christie 2020 projectors and the Christie Mystique system, guaranteeing flawless visuals. To delve deeper into the city, guests can explore Boston’s neighborhoods, attractions, and restaurants on fourteen LED touch screens along the wall of the Explore Boston exhibit, while conveniently saving their findings to their custom ViewPrint itinerary. Lastly, the Open Doors 270-degree immersive theater offers a truly captivating screen, boasting five projectors and a 6.2 sound system that showcases a compelling short-film in 18k resolution.

“As the innovative and digital landscape continues to shape our world, View Boston embraces cutting-edge technology to offer an unparalleled sensory experience,” says Bryan Koop, Executive Vice President for BXP’s Boston Region. “Our commitment to integrating tech elements seamlessly into View Boston not only enhances visitors’ perspectives of the awe-inspiring skyline but also captures the essence of Boston’s progressive spirit.”

Each of the companies listed below played a vital role in crafting this extraordinary experience:

  • JRA, part of RWS Global – JRA served as the creative and design lead for all of the experiential components of View Boston, with services including master planning, writing & content development, experience planning & design, graphic design, art direction, vendor/supplier procurement, fabrication supervision and onsite project management.
  • Electrosonic – AV integrator for all of View Boston including the elevator ride, Boston 365, and Open Doors film. They procured and installed all screens, projectors, audio systems, and more throughout the experience.
  • Float4 – Developed the functionality, visuals and style for the elevators, Virtual Viewers, Explore Boston, Finale Kiosk and LCD Wall, along with the ViewPrint functionality and microsite.
  • Lightborne – Developed concepts and created show content displayed on the back wall of the Boston 365 model.
  • Yessian – Created and produced all background music throughout the three floors of the experience. They developed the concept for the background music direction along with creating 65 minutes of original music and on-site mix.
  • Atlantic Pictures – Created the story lines and filmed both the security and Open Doors short films.The company produced, edited and on-site mixed the films for this experience.
  • FrankNDesign – Created the 3D model of Boston and coordinated with the 3D printing company. The physical model spans the width of the room and includes a present day representation of the city.
  • Abernathy Lighting Design, an Eos Lightmedia Studio – Served as the attraction lighting designers, providing fixture specifications and lighting layouts for both the general overhead, as well as integrated exhibit lighting systems.

“We were fortunate to have collaborated with these extremely talented teams to make the technology in the space come to life,” says Justin Rink, General Manager of View Boston. “We strive to provide our guests with more than just a spectacular view, but rather an immersive experience to coincide with it.”

View Boston is open daily along with the Stratus cocktail lounge and The Beacon bistro. Guests can purchase tickets and make dining reservations online. For additional information, group pricing, and special event inquiries please visit

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About View Boston

View Boston is the city’s preeminent observatory experience offering unrivaled 360-degree views of Boston’s breathtaking city skyline. Encompassing the top three floors of Boston’s iconic Prudential Tower, the 59,000-square-foot destination features indoor and outdoor panoramic views of the city, an open air roof deck, two dining destinations, state-of-the-art immersive experiential exhibits, and more. Whether discovering famed landmarks and coveted hidden gems or meeting friends for a sunset cocktail, your unforgettable Bostonian experience begins here. For more information, please visit or follow us on Instagram.

About JRA

Founded in 1987, and now part of RWS Global, JRA is an internationally recognized, award-winning team of next-level creators who transform imaginary worlds into real live moments for the ultimate guest experience. JRA’s team prides itself on designing vividly but responsibly, creating destinations that are not only beautiful and memorable, but also operationally successful. That is why JRA is a trusted creative force that brings to life attractions, exhibits and other immersive environments, captivating visitors on land and at sea. Services include master planning, writing & content development, experience planning & design, executive media production, graphic design, art direction and project management & fabrication.

For over 35 years, JRA has been creating extraordinary destinations for an impressive roster of clients and brands including Cedar Fair, Children’s Museum of Atlanta, Cincinnati’s Black Music Walk of Fame, The Coca-Cola Company, Ferrari World Abu Dhabi, Google, Hasbro, LEGOLAND, Lionsgate, MSC Cruises, National Comedy Center, NBC Universal, Science Centre Singapore, Sony, The FRIENDS™ Experience by Original X Productions, Tencent, Toyota, Universal Studios Florida, View Boston and more. To learn more, visit

On land and at sea, RWS Global, with its subsidiaries RWS, ted, JRA and ARC, provides ideation, design, technical, casting and operation services to create extraordinary entertainment, live events, exhibits, destinations, décor and brand attractions. As the world’s largest full-service provider of attractions and experiences, RWS Global delivers more than a million live moments daily and provides more than 8,000 career opportunities each year.