(L to R) Katie Hardwicke, Director, Sea Production at RWS Global; Chris Wason, Technical Director at RWS Global; Sarah-Lou Twist, VP, Creative at RWS Global; Craig Laurie, Chief Creative Officer at RWS Global, orbjørn Marthinussen, Director of Operations and Development at Color Line; Rhiannon Munson-Hobbs, Rehearsal Director at RWS Global;
RWS Global, with Partners Merlin Entertainments and Fever, Launches Super Neon, a Feel-Good Immersive Experience
RWS Global is excited to announce our partnership with Merlin Entertainments and Fever to bring Super Neon, a vibrant new immersive experience, to life at the Mall of America in Minneapolis. This collaboration blends world-class creative storytelling with cutting-edge interactive design, transforming over 11,000 square feet into a luminous, mood-boosting playground. Guests of all ages can stroll through a series of dynamic, neon-infused zones — from glowing forests and cloudlike dreamscapes to light-painting installations and playful interactive elements — all crafted to spark joy, creativity, and unforgettable shared moments.
Super Neon invites visitors to step into a luminous wonderland where light isn’t just seen — it’s felt. Designed to elevate the senses and inspire a sense of wonder, the experience has quickly become a feel-good destination for families, friends, and immersive entertainment fans alike. With tickets now on sale, RWS Global and our partners are proud to help deliver this dazzling celebration of light and imagination to Minneapolis and beyond.
