Mark Amos features in Cruise & Ferry Review on storytelling, technology, and personalization in modern cruising.
RWS Global, a world leader in groundbreaking live moments and destination design at sea, is working with cruise lines to redefine the entire guest journey and experience. This begins with creating a frictionless onboarding and offboarding process to reduce wait times and continues with guest recognition to enable personalised experience offerings based on who guests are and what we already know they want to do.
Tailored dining, entertainment and attractions can then be brought to life through unified themes and stories, allowing them to complement and build upon one another.Technology is woven in discreetly and supported by authentic brand experiences to provide continuity and rival the offerings of the greatest experiences on land.
This approach strengthens guest investment, builds a deeper emotional connection and elevates the onboard experience. Our mission is to make the spectacle and immersion on the ship as impactful and meaningful as the destinations themselves.
