Children's Entertainment
Children’s entertainment is the engine of family visitation. When the programming at your venue is genuinely designed for younger guests — not adapted from adult content, not low-effort filler, but original entertainment that children engage with and remember — families return for it. They rate the venue on it. They build it into annual trips. We produce children’s entertainment for theme parks, cruise lines and destination venues worldwide: original live shows, character experiences and interactive family programming that gives children something extraordinary and gives parents confidence that the trip was worth it.
What We Build
Children’s entertainment is technically and creatively demanding in ways that aren’t always obvious. It has to engage an audience that’s simultaneously restless and completely unforgiving of inauthenticity. It has to work for a three-year-old and a nine-year-old sitting next to each other. And it has to run flawlessly hundreds of times without any drop in energy or quality. That’s the standard we build to.
Original Family Shows
We write, design, choreograph and produce original family show formats: story-driven productions with live performers, character elements and interactive audience participation designed specifically for young guests and their families.
Character Experiences
We develop and operate character experience programmes — from walk-around character appearances and meet-and-greet formats to full character zone environments where children can interact with their favourite characters across an entire visit.
Licensed IP Programming
We bring licensed IP to life for younger audiences: adapting recognisable characters and story worlds into live performance formats and guest experience programmes built to brand standards. From concept through operations, the character integrity stays consistent.
Interactive and Educational Experiences
For venues with an educational brief — museums, science centers, cultural attractions — we develop interactive children’s entertainment programmes that engage young guests while serving the institution’s learning objectives.
Trusted by the World’s Leading Family Destinations
- 1M+ live moments delivered every day worldwide
- 8,000+ performers and technicians placed annually
- Children’s entertainment clients include theme park operators, cruise lines and destination venues across 50+ countries
- Named Agency of the Year at the 2025 Sports Technology Awards
Common Questions
Our venue serves a wide age range. How do you produce children’s entertainment that works for both toddlers and older children? We design family shows and character experiences with clear age-segmented engagement points built in. Younger children respond to visual storytelling and character recognition. Older children engage with narrative complexity and interactive moments. We layer both into a single production that keeps every age group in the room.
We license a major children’s IP. Can RWS develop and operate the character programme? Yes. We work with IP owners and their licensing teams to develop character experience programmes from brief to operations, built to the exact standards and brand guidelines the IP requires.
Let’s Create Something Extraordinary for Families
Tell us your venue, your audience age range and the experience you want young guests to carry home. We’ll produce the children’s entertainment programme around it.
