CONCEPT & 
MASTER PLANNING

Learning Center

1: Design Philosophy

The Tomorrowland Illusion: What It Teaches Us About Themed Master Planning From Monorails to Megacities: Future City Design in Theme Park Planning What Theme Park Planners Can Learn From Walt Disney and the Politics of Progress

2: Guest-Centered Design

Why Guest Personas Matter in Theme Park Master Planning The Psychology of Museum Design (and Why It Matters for Theme Parks Too)Your Most Important Stakeholder Hasn’t Walked Through the Door Yet Master Planning Through The Lens of Alfred Hitchcock

3: Narrative + Inclusion

The Museum Is the Message: Story-Driven Design for Educational Attractions Art-ertainment and God-ertainment: The Rise of Transcendental Attractions Designing for Belonging: How Attractions Create Connection Through Culture What ‘It’s a Small World’ Got Right, and What It Didn’t, Through the Lens of Inclusive Theme Park Design

4: Future + Trends

Why Fear is Fun: Designing Recreational Scares in Everyday Life Entertainment Has Left the Theme Park: Designing Immersive Experiences Everywhere Designing Theme Parks for the Future Without Getting It Wrong Survive, Thrive, Arrive: A New Framework for Immersive Experience Design

5: Competitive + Retail

Getting Ourselves Out of the Way What TopGolf Teaches Us About Competitive Entertainment, and What It Means for Guest Engagement in Theme Parks Theme Park Retail Isn’t Dead – It’s Just Becoming Entertainment

6: Emotional Experience

Green Scripts Revisited: Emotion-Driven Planning for Theme Parks Green Scripts: Planning for What Guests Should Feel