Branded Entertainment
Branded entertainment is entertainment where the brand is the story, not the sponsor. Instead of interrupting an experience your audience is already having, you create the experience yourself. You become the reason they were there. When it works, branded entertainment produces emotional associations with a company that no advertisement can create — because the audience felt something real, in a real space, that your brand made possible. We produce branded entertainment for the world’s leading companies: live experiences, activations and entertainment programmes built around your brand’s story and audience.
What We Build
From Apple to Coca-Cola to Warner Bros., our branded entertainment clients share the same brief: create something extraordinary that makes the brand part of a guest’s best memory. We deliver that by bringing full-scale entertainment production capability to a commercial brief.
Brand Activation Events
We produce live brand activation events at scale — concerts, experience launches, brand world immersive environments and live show formats that introduce a brand, a product or a campaign through entertainment rather than messaging
Branded Entertainment Venues and Residencies
For brands investing in a permanent or semi-permanent presence, we develop branded entertainment venues and residency formats: spaces where the brand’s values are expressed through live programming that guests choose to visit on its own merits.
IP and Entertainment Franchise Experiences
For brands with entertainment IP — films, characters, story worlds — we develop and operate experiences that bring that IP into the physical world as a live attraction. From concept to operations, we translate the IP into something guests can step inside.
Touring Brand Experiences
For campaigns or product launches that need to travel, we design touring branded entertainment experiences that can be installed, operated and moved across multiple markets without compromising the quality or consistency of the experience.
Trusted by the World’s Leading Brands
- 1M+ live moments delivered every day worldwide
- 8,000+ performers and technicians placed annually
- Branded entertainment clients include Apple, Coca-Cola, Warner Bros. and Lionsgate
- Named Agency of the Year at the 2025 Sports Technology Awards
Common Questions
Our brief is more commercial than creative — we need entertainment that drives a measurable outcome. Can you work to that kind of brief? Yes. Branded entertainment at its best is built around commercial outcomes from the start. We work with your marketing and experience teams to identify what success looks like — footfall, dwell time, social sharing, brand sentiment lift — and design the entertainment to deliver it.
We’ve done brand activations before but they felt superficial. How is this different? The difference is production depth. Branded entertainment produced at full-scale live entertainment standards — with real scenic construction, professional casting and rehearsal-quality performance — creates a genuinely different emotional response than a pop-up activation built around a backdrop and a product display.
Let’s Make Your Brand Unforgettable
Tell us your brand, your audience and the experience you want them to have. We’ll produce the entertainment that makes it real.
