Kids Are the Heroes in This Creative Playground

LEGOLAND® California and LEGOLAND® Windsor may be on different continents, but they share the same spirit: to spark the imagination, inspire creativity and make the child the hero. JRA developed five activity areas within each attraction’s peaceful natural settings. Our designs featured unique interactives, rides, shows, playscapes, driving schools and building workshops and displays, all themed to the LEGO® belief that children can be the heroes of their own story.

  • Concept & Master Planning
  • Experience Planning & Design
  • Writing & Content Development