October 30th, 2026
Interim President & CFO, Chris Lucarz featured in Forbes on immersive experiences in sports
RWS Global Interim President & CFO Chris Lucarz is featured in Forbes discussing how major sporting events are evolving beyond traditional sponsorships and endorsements into immersive experiences that actively engage fans. The 2026 US Open, with its expanded Fan Week and innovative brand activations, offers a strong example of how sports are becoming broader cultural experiences.
Chris highlights the US Open’s ability to create an entire ecosystem around the event—from entertainment and fan activations to memorable brand moments like the Honey Deuce. As brands look for deeper connections with audiences, RWS Global is helping shape the next generation of sports experiences that give fans more ways to participate, engage, and connect.
