October 30th, 2026
Interim CEO, Jake McCoy, on why great experiences always need human connection
In a new feature for Blooloop, RWS Global Interim CEO Jake McCoy explores what makes an experience truly memorable in an increasingly technology-driven world. While AI and emerging technologies are opening new possibilities for entertainment, attractions, and immersive experiences, Jake argues that technology is ultimately a tool—not the experience itself.
Drawing on RWS Global’s work creating live moments around the world, Jake highlights the importance of human creativity, emotional connection, and authentic storytelling. As the industry continues to evolve, the experiences that resonate most are those that use technology to enhance the moments that bring people together.
