CCO, Craig Laurie, gives his top tips for making your home truly scary this Halloween
What makes a Halloween experience truly unsettling? In Take a Break, RWS Global’s Chief Creative Officer Craig Laurie shares expert tips drawn from the company’s work designing and producing some of the world’s biggest Halloween attractions. From eerie soundscapes and unexpected details to thoughtful prop placement and atmospheric effects, Craig explains why creating a convincing experience goes far beyond simply adding more decorations.
This season, RWS Global is producing and operating more than 40 Halloween activations worldwide and casting more than 2,500 scare actors. The company’s work spans the full Halloween experience, from concepts, environments, and shows to performers, costumes, makeup, and operations—bringing immersive scares to life for audiences around the world.
