Privacy Notice – RWS Global & Cue Audio at ICC T20 Women’s World Cup 2026
BACKGROUND:
RWS Global UK Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all the users of our app and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
- Information About Us
RWS Global UK Limited (data controller)
Limited company registered in England under company number 04111408.
Registered address: Mill Court, Wolverton, Milton Keynes, Buckinghamshire, England, MK12 5EU
Contact Email: [email protected]
- What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
- What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out in Part 5, below.
- What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
- The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
- The right to access the personal data we hold about you. Part 10 will tell you how to do this.
- The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
- The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we Please contact us using the details in Part 11 to find out more.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to us using your personal data for a particular purpose or purposes.
- The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
- The right to data portability. This means that, if you have provided personal data to us directly, we using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 11.
- What Personal Data Do You Collect and How?
We may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table.
| Data Collected | How We Collect the Data |
| Identity and contact information: including name, email address, phone number, nationality, photos and videos. | Data you provide directly from signing up with the app.
Data on photos and videos collected through device permissions (where enabled) – · Microphone access (for interactive features using Cue Audio technology) · Camera access (if activated within the app) |
| Device and app usage information: IP addresses, device ID, app usage and interaction data, analytics data | Data collected automatically by using the app. |
- How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:
| What We Do | What Data We Use | Our Lawful Basis |
| Enable participation in interactive event features | Device and app usage information
Identity and contact information: photos and videos | Performance of a service – to deliver app functionality and event participation
Legitimate interests – to improve the app and analyse engagements
Consent – for marketing communications and access to certain device features (such as microphone or camera) |
| Synchronise your device with live event content | Device and app usage information | |
| Communicate important event-related information | Device and app usage information
Contact information: email address, phone number. | |
| Monitor and analyse engagement and app performance | Device and app usage information | |
| Send marketing communications (only where you have opted in) | Contact information: email address, phone number. |
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 11.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
- How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected (i.e. as long as necessary to deliver the event and related services).
- How and Where Do You Store or Transfer My Personal Data?
We may store some or all your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:
The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:
- limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality; and
- procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.
- Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions:
We may share your personal data with other companies in our group. This includes subsidiaries and our holding company and its subsidiaries.
We may share your data with:
- Cue Audio – as a technology provider supporting app functionality (data processor)
- Event stakeholders, including:
- International Cricket Council (ICC)
- England and Wales Cricket Board (ECB)
Where data is shared with partners, they may use it in accordance with their own privacy policies.
If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.
If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 8.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
- How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within one month. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
- How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please email us at [email protected]
- Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
This Privacy Notice was last updated on 4 June 2026.
Terms of Use – RWS Global UK Limited for the ICC Women’s T20 World Cup 2026
1. About These Terms
These Terms of Use (“Terms”) govern your access to and use of this web-based platform (the “Platform”), provided by RWS Global UK Limited (“we”, “us”, “our”) in connection with the event.
By accessing or using the Platform, you agree to these Terms.
2. Use of the Platform
The Platform is provided to enable audience participation and enhance the live event experience.
You agree to use the Platform:
• Only for its intended purpose in connection with the event
• In a lawful and responsible manner
• Without disrupting or interfering with the Platform or other users
We may suspend or restrict access if these Terms are breached.
3. Platform Functionality
The Platform includes interactive features powered by third-party technology (including Cue Audio) to synchronise user devices and enable participation in live event content.
We do not guarantee that:
• The Platform will always be available or uninterrupted
• All features will function without errors
• The Platform will be compatible with all browsers or devices
Use of the Platform is at your own risk.
4. Device Permissions
Some features may request access to your device, such as:
• Microphone
• Camera
These features are optional and used only for interactive event functionality. You can control permissions through your browser or device settings.
5. Intellectual Property
All content available through the Platform (including branding, graphics, video, and event-related materials) is owned by or licensed to us or our partners, including the ICC and ECB.
You may not:
• Copy, reproduce, distribute, or modify content
• Use content for commercial purposes
Except where permitted by law or with prior written consent.
6. Third-Party Content and Links
The Platform may include content, services, or links provided by third parties, including the International Cricket Council (ICC) and other event stakeholders.
We are not responsible for:
• Third-party content or services
• How third parties use your data
• Any loss or damage arising from third-party interactions
Your use of third-party services is subject to their own terms and policies.
7. Data Protection
Your personal data is handled in accordance with our Privacy Policy.
By using the Platform, you acknowledge that:
• Your data may be shared with event stakeholders (including ICC and ECB)
• Those parties may act as independent data controllers
8. Limitation of Liability
To the fullest extent permitted by law, we are not liable for:
• Any loss, damage, or inconvenience arising from use of the Platform
• Technical issues, delays, or interruptions
• Reliance on Platform content or functionality
Nothing in these Terms excludes liability where it cannot legally be excluded.
9. Changes to the Platform
We may modify, suspend, or discontinue the Platform or any feature at any time without notice.
10. Governing Law
These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.